Online Marketing Advantages – IT Niche

Many US companies have yet website or pages on social media. Those who use it for their often ill, which may result in a poor return on investment and a source of frustration for busy entrepreneurs.

Huge opportunities: "Nowadays, it's how customers find products and services. The return on investment can be huge, but it must fully commit and dedicate the necessary time and money to get there. "

The good news is that it is easier than ever to build a web presence through free or low cost tools that require no programming knowledge. It's just as easy to create pages on social media.

Furthermore, many companies create a website and pages on social media, but neglect to keep them updated. They also hesitate to resort to experts to get the help they need. This results in poor outcomes and frustration.

Online Marketing

 Four steps to success

IT Niche Web design and Development consulting team provides companies with advice on all aspects of marketing and sales, recommends four steps to foster online success.

1. Start small

Do not waste time or money to create a large website and costly from the start. The key is to start the process. Start small and gradually develop your site over your learning.

2. Focus on design

In addition to being simple and user-friendly, your website and your pages on social media should not be too full of text. Highlight beautiful pictures, calls for clear action and contact information on each page.

3. Build a community

Use of value-added content to support the development of an online community. Think of the fun and educational content rather than purely promotional content. Adopt a leadership position in your industry by offering practical articles, ebooks, infographics and informative videos. Visitors are more likely to share such content with their online networks and, ideally, to become ambassadors of your company.

4. Assess, learn and optimize

The real beauty of the Internet is that it allows you to immediately see the results of your efforts in line with data on web traffic, available through your site and your pages on social media. This information gives you the ability to quickly test the effectiveness of different content, layout and promotional campaigns to determine what attracts the most visitors, which is shared most often and which causes the most entries or sales.

Goals for a Social Media Optimization

Having a strong presence on social networks is a requirement for any business looking to achieve sustainable success. These communication platforms, now unavoidable, online entrepreneurs offer a multitude of opportunities. Indeed, they help retain site visitors and attract new ones, improve and consolidate the image of his business, to promote its offerings and events, share with users and understand their expectations (not to mention issues relating to referencing).
This article presents 7 basic principles to know to set up a presence on social networks strategy that will give your business maximum impact:

Drive traffic to your website: The presence on social networks increases your visibility, points of contact with your prospects and the number of links leading to your site. You can drive traffic to your site, these are new acquisition channels.
The users get to your site not by the search engines but via posts on social networks, links on blogs or via your profile on these networks.
Reach potential customers: You have more coverage with social networks, allowing you to reach more people and so get in touch with potential prospects or customers.
Improve your online reputation: being present on social networks you manage more easily your reputation, what is said about you, what is transmitted, which is shared. You can watch, participate and take action if necessary.
Create an active community: Social networks allow people to gather around common interests and share their ideas, their opinions. You can generate this interest and create around you, a community that shares their opinions and experiences with your company.
Promote your content: your blog posts, your news, products, all your productions can be developed on social networks. You can rely on each one, remembering to adjust the aspect ratio according to each network.
Acquiring backlinks: Backlinks or “inbound links” are links to a page on your site from one page to another site. More authority sites will reference your content you will have more visits to your site. This also improves your SEO.
Improve your SEO: The SEO and SMO are different and complementary. A good SMO strategy should however improve your SEO and you move up in the search engine pagerank.
If you want to increase your sales and retain your existing customers? Think social media strategy. Increase your retention rate with an interactive strategy.  For more details call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Search Engine Optimization Solutions Memphis

The optimization for search engines, commonly known as SEO (short for Search Engine Optimization), is a set of techniques to optimize the visibility of a website in search results pages (SERP for Search Engine Result pages). These techniques seek to improve understanding by the crawlers of the theme and content of one or all pages of a website and to thus increase the natural traffic.

SEO (Search Engine Optimization), aims to improve the positioning of your website on Google and other search engines. Better positioning on search results pages is synonymous with greater online visibility. By being more visible, you maximize your chances as to the increase in traffic.

60% of sales cycles are initiated even before a potential customer is for a representative and 89% of online shoppers use search engines to make a buying decision. It is therefore important that you are visible when someone searches your products and services.

The algorithms of search engines like Google are constantly changing. Indeed, Google wants to offer its users the most relevant results. It must therefore be able to determine what content best meets a keyword phrase. There are a multitude of optimization techniques for search engines. Some are to make changes in the programming of your website and other in content. A complete analysis of your website and its positioning is performed, and then tactics and improvements are made and measured so that your website gets optimal positioning.

Here are some benefits of search engine optimization for your business:

Radiate on the web with targeted content containing keywords searched by your customers. Note that your potential customers conduct their research in order to address their problems;

Generate more traffic to your website through better positioning on the search results pages of search engines;

Keep your website up to date as updates algorithms of search engines.
The optimization approach for search engines with inbound marketing.
We first validate your target audience, and then we will develop your content marketing strategy based on the keywords used by your personas. By targeting the problems of these through a keyword strategy and relevant content, your website will contain a multitude of optimized pages to attract and convert prospects.
Also, we will optimize programming and markup your content so that they meet the new standards of search engines.