Are you not going to corporate websites will cause a terrible apathy? Oh,
no, not again a lot of texts unbearable, soulless, boring to despair.
Do not know about you but to me it seems logical that if a company
allocates resources to build your site, do the same for writing and managing
content. We all know that content is king, right? So why do we find more times
than we would like to correct web pages on the visual but very poor in
substance?
In the resources for content creation would something similar to what
we were saying about the care of typography: it seems that the department
responsible for creating the hire
website design approve the sketches and
planning the content, hala, that the designer takes the texts of the old site
(which may be 98).
The typical structure ‘ About Us ‘, ‘ What we do ‘, ‘ Our services’
and the news section of rigor with two stories that are not updated since the
site was launched is the best way to bore the stones.
I believe in the close relationship between content and design. I have
not the key to success on the internet but I am sure that the vast majority of
successful projects have in common:
Quality content
A content -centered design
Starting a business is hard. You may have developed a great idea, a useful product,
an essential service but you can get frustrated seeing that no one comes to
your website to find out.
It is great that we care the presentation of content but there is a
small detail that we should not ignore: create content that is interesting to
someone. There are some guidelines that can help:
1. It tells a story
Since man is man has developed an insatiable curiosity to know stories. From
stories by the fire in the cave until internet series are always ready to hear
a good story. Write your own story in terms of objectives, sector context … you
have a visitor on your site, make them interested in what you have to tell.
For example, tomX not just an online marketing company is a character,
a superhero who wants to atomize the world. Since the domain name to the
descriptions domain.com profiles on social networks tomX tells the story of
this character and his adventures.
2. Find your voice
The corporate tone very correct, well thought out, well structured, aseptic
standard is so… boring. Companies are made up of people, each develops a
personality structure. A character that is transmitted from the brand, from the
products, services; employees… Find your tone and speak from it.
For example, the designer Nacho Contreras in his biography on your
website has unveiled a “Plain caninoso” did a few years ago.
3. Keep consistency
Think of a friend who goes to dinner at your house. You receive it kindly
and give him a beer. You speak of yours, you laugh, so normal. Now you pass the
room and sit to eat. For starters you stay quiet, serious and sharp. With the
main course you euphoric samples, too. In the dessert and tops look tired and
just want to leave. Your friend will think you’re cyclothymic or rude. They go
home confused.
The same happens in many websites. Upon entering you are screaming
that you buy, in sections with product details you are bored, not directly
elsewhere are telling you anything. A chaos, go. Maintain consistency so that
your user is comfortable, at ease and leave with a good feeling.
4. Focus on your product
I come to your site, show me what you can do. What are you doing, what are
the best, why choose you. Please, avoid the hackneyed concepts of the type we
are a great team, we have over four years of experience … (many companies add
up the years of experience of your entire team for such texts, it is very
funny).
5. Make an editorial calendar (if you have a news section or news)
Ideally, you are able to create interesting content for your niche market
with some regularity. To me it went very well create an editorial calendar in
which I point out which posts publish and on what dates.
My advice is to accumulate a few items in the fridge before you start
posting and well oiled machine and have background content for when there is a
period that cannot write.
6. be original with the structure
“About us “,” What do…“I ‘m not sleepy? Besides not describe anything to use
these links in a menu does not help the search engines your site positioned
properly. If your company is dedicated, for example, to sell tablecloths
restaurants is better than the link says “Tablecloths for Hospitality “that
“What we do” or “Our Products “. Besides giving importance to the content of
your site visitors will have a clearer idea of what to expect on the other
side of the click.
If you worry about what you say in your place on the Internet your
Internet visitors will be more informed, happier with your service or product
and your chances of getting what you’re after increase. I hope these guidelines
will serve to help or at least make you to think a little about what you’re
showing in your website.
Really the best advice is to improve the content you read a lot.
Always, Reading is one of the most amazing activities there. Read will you
learn entertain you, excite you, and in what regards our subject, your
imagination soar when it comes to find topics to post on your site and make you
write more quality content. Be sure to read.
Call or email us today for more information on our programs
or services or to find out how we can help, at 901-414-9009 on normal US office
hours or on 901-405-1681 at post US office hours or
sales@itniche.com
Contact us at: IT Niche, LLC 748 Crossover Lane Memphis, TN
38117 Phone: 901-414-9009 Cell Phone: 901-489-1234. For more details please
visit our website:
http://www.itniche.com/