Benefits of Higher Alexa Rank

There are several useful benefits of better Alexa Rank as; the Alexa Ranking theme considers records of last 3 months when calculating the Rank of a specific website. By considering last three months' record and taking the average value, improves a more logical and realistic calculation of the density of web traffic of websites. Considering records of last three months reduce the prospect of fabrication of abnormal increase in website logging in. Here it must be kept in mind that Alexa assess those web sites which have been visited by the users through the Alexa toolbar. Hence, there are greater chances for web sites which have much traffic of visitors and have higher & better Alexa rank, to get larger exposure.

Further on the other side, if some websites have few users but through Alexa toolbar they accessed the website and the same website will get ranked high enough. Having higher Alexa rank for a website gives a hint of the rush of a particular web site and the popularity of it. This popularity helps to make a decision as to whether to trust a website or make online purchases. It helps to measure the level of competition with other web sites by watching others' Alexa Rank.

Also, having high Alexa Rank attracts advertisers and they simply fix higher prices for their advertising in your web site. This includes blogs also. A blog which has high Alexa Rank definitely attracts other bloggers attention and they definitely place links of your blogs which in turn increases your popularity. As far as marketing websites are considered, a site which has high Alexa Rank has a high selling rate than other sites which sell the same products. This is proven by many marketing surveys. High Alexa rank increases the popularity of a web site which is the exact need of the authors.